EL SEGUNDO HERALD January 29, 2015 Page 3 ESMS CyberPatriot Team Advances to Division Semifinals Round Douglass M O R T U A R Y “Our Family Serving Yours Since 1954” B U R I A L - C R E M A T I O N - W O R L D W I D E T R A N S F E R P E T M E M O R I A L P R O D U C T S 500 EAST IMPERIAL AVENUE EL SEGUNDO, CALIFORNIA 90245 Telephone (310) 640-9325 • Fax (310) 640-0778 • FD658 Community Briefs Tech Talk 15-1252ps_sby-ie-15-008 ©2015 lacmta Eat, Shop, Play Crenshaw…and Win Cash! Pledge your support to shop at participating businesses along the Crenshaw corridor and qualify for a chance to win great prizes – including up to $1000 cash! Find out how to pledge and see complete rules at metro.net/crenshaw. Fall in Love with Metro on Valentine’s Day Impress your Valentine this year and Go Metro. Whether you’re planning a date in Koreatown, Long Beach, Pasadena or Downtown LA, Metro riders receive discounts at a variety of restaurants and shows. For these specials and more, visit metro.net/discounts. Electric Buses Coming to Metro Metro is preparing for delivery of its >rst completely electric bus, one of >ve the agency will be testing over the coming months. If successful, Metro will be expanding its electric ?eet to continue its quest for greener, more sustainable transit options. Pledge to Go Metro this Year Still working on your New Year’s resolution? Why not get your company to buy you a Metro Pass? Metro o=ers a program that gives incentives to your employer and a relaxing commute to you. Call 213.922.2811 to get started. metro.net @metrolosangeles losangelesmetro School Spotlight ESMS Students Study the Middle East Eden Walsh and Hayley Keegan give their speech on the Middle East at El Segundo Middle School Library. By Cece Stewart, Sophomore at ESHS Photo by CeCe Stewart This past week the 6th grade students at El Segundo Middle School studied the Middle East. This unit project of study culminated in the students writing, and presenting, a speech to the United Nations in which they examined the commonalities between various Middle Eastern groups and their shared history. In class the students developed in an understanding of what the United Nations does, and its purpose, and through this understanding the students are able to understand the importance of their mock speeches to the United Nations. El Segundo Middle School teacher Sean Brandlin explains that in their speech, “students explain the current issues in the Middle East, identify the commonalities, explain why the violence needs to stop, and convince their audience to take action to resolve the conflicts.” In preparation for their United Nations speeches, the students studied common heritage among ancient and current Middle Eastern nations. The teachers provided background on the histories and how they emerged into civilizations, and how they evolved into today. The objective being that the students learned to have an understanding on how these civilizations have emerged and to be aware of what’s going on and how it affects them. Within the International Baccalaureate program, this project works to help students create connections between ancient history and today. This can help them find relevance to the project. The idea being that understanding how an issue affects a student today, should encourage the student to find interest in current events, which helps them pay attention when Elderfest and Older American of The Year Celebration Every year, the City of El Segundo Recreation and Parks Department solicits nominations for the El Segundo Older American of the Year. Elderfest will be held on Friday, May 8th, at the Automobile Museum of El Segundo from 11am-1pm. The attendees will also have an opportunity to explore the museum during the luncheon. All older Americans in the community are invited to attend the event to help celebrate the El Segundo Older American of the Year, participate in vendor exhibits, and receive free lunch. Nominations are being accepted in person or by mail at Joslyn Center at 339 Sheldon Street, El Segundo. Nomination guidelines: Must be 60 years of age or older and an El Segundo Resident or someone who makes a substantial impact in the El Segundo community. Should have volunteer accomplishments in one of the following areas: Community Service in El Segundo, or Community Role Model or mentor. Is active in a community or civic club, commission, or organization which provides service to the community. Nominations must include a brief statement regarding the person being nominated and a short application form. These forms are available online and may be returned to the Joslyn Center in El Segundo by March 11, 2015. For more information please contact the Joslyn Center at (310) 524-2705. Affordable Health Screenings El Segundo, California – Residents living in and around the El Segundo, California can learn about their risk for cardiovascular disease, osteoporosis, diabetes, and other chronic, serious conditions with affordable screenings by Life Line Screening. South Bay Masonic Lodge 421 will host this community event on 2/18/2015. The site is located at 520 Main Street in El Segundo. Screenings can check for the level of plaque buildup in your arteries, related to risk for heart disease, stroke and overall vascular health; HDL and LDL Cholesterol levels; Diabetes risk; Bone density as a risk for possible osteoporosis; Kidney and thyroid function; and more. Screenings are affordable, convenient and accessible for wheelchairs and those with trouble walking. Free parking is also available. Packages start at $149, but consultants will work with you to create a package that is right for you based on your age and risk factors. Call 1-877-237-1287 or visit our website at www.lifelinescreening.com. Pre-registration is required. • How Can Social Media Help Me Find Potential Customers? By Sid Kato, Array Systems, Inc. Let’s look at social media in the context of marketing. The focus of any good marketing plan is to understand your customers - where are they located and how can you create a message that resonates with them. Let’s assume as a small business you don’t have the big budget that some of your competitors have. Your best strategy may be a focused rather than shotgun approach. And social media may be just what you need to do it! There are several social media platforms used today, the most popular being Facebook, LinkedIn and Twitter, with Pinterest coming up fast. Each platform has a unique customer See School Spotlight, page 12 See Tech Talk, page 8 See CyberPatriot, page 8 A team of middle school students from El Segundo Middle School in El Segundo, California recently concluded an exceptional round of competition in the seventh season of CyberPatriot – the National Youth Cyber Defense Competition. CyberPatriot’s core program – the National Youth Cyber Defense Competition – challenges teams of two to six students across the United States, Canada, and from DoDD schools abroad, to find and resolve cybersecurity vulnerabilities in simulated environments. Top teams from the preliminary online rounds win an allexpenses paid trip to Washington, D.C for the live National Finals Competition, where students compete for national recognition and scholarships. In all, 2,175 teams registered to compete in CyberPatriot VII, including 53 middle school teams from California. Led by Coach Carrie Christensen, the team of students from El Segundo Middle School excelled in the CyberPatriot VII Middle School Division qualification rounds, demonstrating teamwork, critical thinking skills, and technical knowledge key to a successful career in cyber security. The team’s performance earned it a spot in the Middle School Division Semifinals to be held January 16-18, 2015. Following the Regional/Category Round and Middle School Division Semifinals Round
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