Lawndale Tribune AND lAwNDAle News The Weekly Newspaper of Lawndale Herald Publications - Inglewood, Hawthorne, Lawndale, El Segundo, Torrance & Manhattan Beach Community Newspapers Since 1911 - Circulation 30,000 - Readership 60,000 (310) 322-1830 - June 15, 2017 SBWIB, Northrop Grumman Welcome Engineering Grads The South Bay Workforce Investment Board (SBWIB) and its Aero-Flex Pre-Apprenticeship partners recently welcomed the first graduates from Northrop Grumman’s Spring 2017 HIP (High School Involvement Partnership) program. Among the 23 youth enrolled in Northrop Grumman’s HIP program, 20 enlisted in SBWIB’s pilot “earn and learn” Aero-Flex Pre-Apprenticeship in Engineering. Photo Provided by SBWIB Council Says Lawndale Legacy Grevillea Gardens Expansion May Proceed By Rob McCarthy followers, making the soft drink company the Coke and Starbuck’s aren’t content anymore most followed brand on the number one social to be your go-to beverage. They want to be media site in the world. YouTube is second with your friend and for you to like them. Your 82.5 million followers. Other brands attracting likes and dislikes, they’re willing to listen. a large following on Facebook are Red Bull And, they’re thrilled when you tell your family energy drink (48 million), Microsoft Windows and inner circle about the relationship because (45.5 million), and Nike Football (44.5 million that’s what friends do. followers). Instagram, Oreo, PlayStation, Social media has changed the relationship Converse and Starbuck’s Coffee crack the top between a consumer product company and its 10, according to statistic.com, a data-collection customers so that it more closely resembles a service that covers American life. friendship than a business transaction. Nearly Companies aren’t the only marketing half of Americans use social media, according teams competing for fans in cyberspace. The to industry-tracking reports. The most popular Los Angeles Lakers are closing in on 21 social media site is Facebook, followed by YouTube and Twitter. These sites started as a person-to-person conduit for staying connected through messages, photos and videos shared Free Digital back and forth. MySpace was an early crowd favorite until Facebook launched in 2006. Delivery Marketing executives at first failed to see the commercial potential for social media and Herald Publications is now dismissed the Internet as a fad that would pass. Marketing and social media are intertwined offering to send you a link in today’s consumer marketplace, and skillful to your favorite community users of social media are careful to inform newspaper every Friday! The and engage people on the web. Though some emails will also include a list selling is considered acceptable and necessary of upcoming local events. to justify the expense of creating social media content on a daily basis, experts in the field Just email us at: recommend a 70-20-10 ratio of non-promotional dd@heraldpublications.com and content, shared content from other websites, tell us which local community and the smallest amount being outright selling. newspaper you’d like. The experts say that balancing relevant content and information with the occasional product Simple as that and free!!! pitch is a proven way to increase sales without annoying your online audience. Coca-Cola has 104.5 million Facebook million followers on Facebook. The team, which brought in Magic Johnson to oversee basketball operations and the upcoming NBA draft, offers diehard and casual fans updates about the draft, preseason games ahead of the next season, and a video interview with strength and conditioning coach Gunnar Peterson. There’s an occasional promotion of Laker merchandise, but most of the content is basketball-related news. Digital marketing and branding consultants see the evolution of business social media See Social Media page 8 Inside This Issue Certified & Licensed Professionals.......................5 Classifieds............................3 Community Briefs...............2 Food.......................................5 Hawthorne Happenings....3 Legals................................ 6-7 Pets........................................4 Sports....................................8 Weekend Forecast Friday Sunny 74˚/63˚ Saturday Sunny 73˚/63˚ Sunday Sunny 74˚/64˚
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