Page 2 March 28, 2019 EL SEGUNDO HERALD
Mattel’s Hot Wheels Robocar
Photos by Michael Earley
On Tuesday, Mattel hosted an event to showcase its new Roborace car at The Hot Wheels Garage, located at 640 Lariport St. The Robocar is a die-cast tribute to the
world’s first autonomous electric race car in the World-Famous Hot Wheels Garage. The turnout for the event and the excitement for the featured Robocar was huge!
The Robocar rider experiences a full immersion sensation, including the wind on their face.
Featured speakers (l to r) Manson Chung, Designer, Hot Wheels; Ted Wu, Global Head of Design, Mattel Vehicles; David Simon, Chief
Design Officer of Roborace; Chip Pankow, Chief Competition Officer, Roborace; Ricardo Briceno, Global Brand Director, Hot Wheels;
and Chris Down, Chief Design Officer, Mattel host a group discussion of the development and branding history of new car creations.
Ellarose Kaylor spent a fun afternoon enjoying the full-sized
Hot Wheels.
Herald Publications’ CEO Heidi Maerker, Mattel’s Government
Affairs Director Corinne Murat and Roborace’s CCO Chip Pankow.
A Hot Wheel we’d all like to own.